The Wedding Wardrobe was established with the intention of making every bride-to-be’s dreams and hopes fulfilled when it came to her ideal bridal style. In our boutique, you will experience one-to-one appointments in the luxury of your own bridal changing suite and a range of hand selected gowns from leading bridal designers. Our team are committed to giving every bride-to-be a magical experience with outstanding customer service. every bride becomes part of the wedding wardrobe family due to the bridal stylist’s devotion to realising your dream bridal style.

Ronald Joyce

Since its humble beginnings in the 1950’s from a small London store, Ronald Joyce has flourished over the years and has made its mark as a prestigious British brand offering Bridal, Bridesmaids and Mother of the Bride dresses across the UK and Europe.

Internationally renowned wedding dress designer Veni Infantino’s love of elegant, feminine and timeless designs shines through her Ronald Joyce and Victoria Jane bridal collections.

Victoria Jane

For the modern bride the Victoria Jane collection delivers affordable luxury wedding gowns for those wanting to channel relaxed boho vibes. These dresses and are specifically designed for the outdoor, beach and destination ceremonies with shimmering soft fabrics. There really is something for everyone with our award-winning designer Veni Infantino priding herself on catering for every body shape and size. She strives for the perfect fit aiming for brides to feel their very best and be comfortable all day long.

In this collection you’ll find the latest trends including alluring low backs, sheer bodices, trendy boho skirts and layering, tone on tone beading, plunging necklines, cape trains, matching accessories, contemporary jumpsuits, short dresses and on-trend plainer, less embellished sleek gowns.

Freda Bennett

Freda Bennet is a boutique collection for the modern bride.“Our contemporary Bride is a confident woman and happy in her own skin. With this in mind and taking account of figure types today we wanted to create a modern, well crafted collection of elegant dresses, suitable for all”.Flattering silhouettes with wide necklines and clever seaming suit not only the willowy figures but voluptuous brides alike. Fit is so important to us, that’s why each dress has been designed to boast an impressive structure ensuring that every bride looks and feels flawless on their day.We understand that boutiques are looking for a collection that doesn’t separate silhouette or lack on trend.


Designing is our passion and our inspirations are widespread: the subtle palette of the Impressionists, vintage fashion plates, silver screen movie stars and theatrical design not to mention our mothers who introduced us to the sewing machine. We feel that being bridal wear designers allows us to be more creative and imaginative. We love understated glamour and like nothing more than a well cut dress with clean lines and romantic detailing. For us everything is in the detail. We’re very hands-on with every aspect—design, fit, sales and presentation. We really enjoy styling the photo shoots, working alongside the photographer, the hair stylist and the make-up artist until we’ve got the look we want.While we love what we do, our business could never have worked so effectively if we weren’t such great friends. ‘LouLou’ (a combination of our middle names) was set up in 1991 and today, over twenty years later, we are still together despite the competing demands of a design partnership, friendship and motherhood. We put this down to loyalty, quiet determination, a willingness to think positively, a shared sense of humour and a great deal of laughter along the way.

White Rose

Both White Rose and White Rose Graceful collections feature breathtaking designs incorporating fabric such as lace, silk, soft satins, organza, chiffon and tulle.

Gowns are designed with clever use of hand embroidery and beadwork. The White Rose Graceful collection; A range of specialised structured and designed gown to flatter sizes 18 to 30+.
Blossom into a beautiful bride on your special day wearing a White Rose bridal gown.


Wedding Wardrobe offers a range of stunning bridal accessories to complete any bride’s special day including veils, hair accessories, belt and jacket.

Reasons for Choosing the Wedding Wardrobe

Bespoke Service

The wedding wardrobe prides itself on being accessible to every bride and offers a bespoke service that fits you – your style, your personality,your size, your shape and your budget.

Hire Available

Our gowns are also available to hire, perfect for brides on a budget or a last minute wedding. Prices start from £300.

Central London Location

Located opposite Lambeth North Station or a short walk from Waterloo Station

In House alteration

We offer all our brides an in-house wedding dress alteration service with our team of alteration experts

Experience Bridal Consultant

With over 15 years of experience in helping our brides find “the one”, we will ensure that your bridal shopping experience is a dream from start to finish

Extensive Range

Choose from our extensive range of bridal gowns and our broad range of wedding accessories to ensure your look is completely, exclusively and uniquely you!


We Operate on an Appointment Only Basis

We cannot wait to welcome you to the wedding wardrobe Your entirely private, VIP bridal experience awaits you.

Please kindly note, there are no charges for appointments however, in the unlikely event that you do not attend your appointment, or do not provide 48hrs notice of cancelation, there is a £25 late notice/no show fee.

Book Appointments with Us

What our customers say

The Wedding Wardrobe
Based on 63 reviews
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Laura Stuart
Laura Stuart
13:35 23 Jun 22
I had a really lovely experience choosing my wedding dress. I went to a sample sale with two years to go before my wedding date and was truly not expecting to find ‘the one’. I went to the fitting alone just after work. Claire greeted me personally and I had the shop to myself. She made me feel really comfortable. The range was good and I felt like I had loads of choice. They’ve been so kind and flexible with keeping my dress safe until the big day and spreading the payments. I would highly recommend.
Gill O'Sull
Gill O'Sull
10:03 23 May 22
Just the service you need. Honest and no frills. Excellent choice of dresses and a pleasure to shop there.
19:26 13 May 22
Helpful and attentive member of staff. We were very satisfied with our appointment. Happy with the selection. Thank you very much Claire 😊😊
Lisa Vecchio
Lisa Vecchio
23:39 27 Feb 22
Great experience first time trying here. Booked an appointment not knowing what to expect but was blown away with the friendliness of Danni and expertise of Claire. While the stock list is fairly small compared to large stores, they were fantastic in recommending styles that fit my body type and we’re not pressuring at all when I still need to give it some more thought. I appreciated bringing two girlfriends (and a bottle of bubbles along) and making extra time to video call in my mom. Thanks ladies!
sarah brook
sarah brook
15:03 17 Jan 22
I had such a special experience buying my wedding dress from the Wedding Wardrobe! Claire was so lovely and really helpful - I got to try on lots of different dresses from a wide range of brands and also really nice that they have local brands. I was able to see how the dress looked with different accessories and had such an enjoyable experience - really highly recommend this wonderful shop!
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