Since its humble beginnings in the 1950’s from a small London store, Ronald Joyce has flourished over the years and has made its mark as a prestigious British brand offering Bridal, Bridesmaids and Mother of the Bride dresses across the UK and Europe.
Internationally renowned wedding dress designer Veni Infantino’s love of elegant, feminine and timeless designs shines through her Ronald Joyce and Victoria Jane bridal collections.
For the modern bride the Victoria Jane collection delivers affordable luxury wedding gowns for those wanting to channel relaxed boho vibes. These dresses and are specifically designed for the outdoor, beach and destination ceremonies with shimmering soft fabrics. There really is something for everyone with our award-winning designer Veni Infantino priding herself on catering for every body shape and size. She strives for the perfect fit aiming for brides to feel their very best and be comfortable all day long.
In this collection you’ll find the latest trends including alluring low backs, sheer bodices, trendy boho skirts and layering, tone on tone beading, plunging necklines, cape trains, matching accessories, contemporary jumpsuits, short dresses and on-trend plainer, less embellished sleek gowns.
Freda Bennet is a boutique collection for the modern bride.“Our contemporary Bride is a confident woman and happy in her own skin. With this in mind and taking account of figure types today we wanted to create a modern, well crafted collection of elegant dresses, suitable for all”.Flattering silhouettes with wide necklines and clever seaming suit not only the willowy figures but voluptuous brides alike. Fit is so important to us, that’s why each dress has been designed to boast an impressive structure ensuring that every bride looks and feels flawless on their day.We understand that boutiques are looking for a collection that doesn’t separate silhouette or lack on trend.
Designing is our passion and our inspirations are widespread: the subtle palette of the Impressionists, vintage fashion plates, silver screen movie stars and theatrical design not to mention our mothers who introduced us to the sewing machine. We feel that being bridal wear designers allows us to be more creative and imaginative. We love understated glamour and like nothing more than a well cut dress with clean lines and romantic detailing. For us everything is in the detail. We’re very hands-on with every aspect—design, fit, sales and presentation. We really enjoy styling the photo shoots, working alongside the photographer, the hair stylist and the make-up artist until we’ve got the look we want.While we love what we do, our business could never have worked so effectively if we weren’t such great friends. ‘LouLou’ (a combination of our middle names) was set up in 1991 and today, over twenty years later, we are still together despite the competing demands of a design partnership, friendship and motherhood. We put this down to loyalty, quiet determination, a willingness to think positively, a shared sense of humour and a great deal of laughter along the way.
Both White Rose and White Rose Graceful collections feature breathtaking designs incorporating fabric such as lace, silk, soft satins, organza, chiffon and tulle.
Gowns are designed with clever use of hand embroidery and beadwork. The White Rose Graceful collection; A range of specialised structured and designed gown to flatter sizes 18 to 30+.
Blossom into a beautiful bride on your special day wearing a White Rose bridal gown.
Wedding Wardrobe offers a range of stunning bridal accessories to complete any bride’s special day including veils, hair accessories, belt and jacket.
The wedding wardrobe prides itself on being accessible to every bride and offers a bespoke service that fits you – your style, your personality,your size, your shape and your budget.
Our gowns are also available to hire, perfect for brides on a budget or a last minute wedding. Prices start from £300.
Located opposite Lambeth North Station or a short walk from Waterloo Station
We offer all our brides an in-house wedding dress alteration service with our team of alteration experts
With over 15 years of experience in helping our brides find “the one”, we will ensure that your bridal shopping experience is a dream from start to finish
Choose from our extensive range of bridal gowns and our broad range of wedding accessories to ensure your look is completely, exclusively and uniquely you!
We cannot wait to welcome you to the wedding wardrobe Your entirely private, VIP bridal experience awaits you.
Please kindly note, there are no charges for appointments however, in the unlikely event that you do not attend your appointment, or do not provide 48hrs notice of cancelation, there is a £25 late notice/no show fee.